KINETIC TYPE
The goal of this project was to create a short, 30 second video that would display the words of a quote along side the audio while capturing the tone of the quote.  The quote I chose for this video was actually written for a commercial for War of the Planet of the Apes. It talks about hope for a better world from the hardships of the past.


"It is my hope that out of this solemn occasion a better world will emerge.
Out of the blood and carnage of the past.
A world found upon faith and understanding.
A world dedicated to the wish for freedom, tolerance, and justice."


I wanted to take a sort of dark, newspaper feel to compliment the tone of the quote.  Including black and white images that are worn on the edges to reinforce the idea of coming forward from history. As well as having the images, type, and newspaper text be on different planes to create a parallax effect, creating a good amount of depth and visual interest while the camera moves through.
The animation of the type, I knew from the beginning, needed to be slow and subtle.  My final concept made use of the glowing of bright white type when being spoken and fading away as they move off screen.  This was to connect to the idea in the quote of a glimmer of hope shining and fading back into the dark and dreary past.
StoryBoard
Final Video
Back to Top